We all speak story. In these Brand Storytelling Seminars, I tap into the power of myth, the psychological benefits of storytelling, and the excitement of transformation to humanizes and enhances your brand.
To drive your brand's story with purpose and pacing, you'll learn how to incorporate essential story elements, develop a memorable narrative, design a character-driven brand, and inspire action and change.
Archetypes hold great psychological significance and help define a brand's personality, inner depth, and recognizable character traits, which breed familiarity and reliability to your brand's image.
The most compelling stories are about people. In Brand Storytelling, we'll develop your brand so it resonates like a character who's interesting, entertaining, authentic, and endearing.
Brand Storytelling brings a new language and a new perspective to your creative work. It also serves as a team building experience and provides exercises that your creative teams can take with them for future projects.
No two brands are exactly alike and neither are the companies who create them. These seminars teach brand storytelling with examples that are tailored to your industry.